What is IDFA and Why Apple IDFA is important?

IDFA 2023 — Palestine Film Institute idfa The biggest casualty of Apple's changes to IDFA are mobile app publishers who rely on advertising to generate revenue IDFA plays a critical role in attributing idfa Very simply, the IDFA is a randomly-generated code assigned to a device by Apple and used for audience targeting by app developers, as well as

idfa Yesterday Apple killed the IDFA without killing the IDFA, by taking it out of the depths of the Settings app where almost no-one could find it —